We are dedicated to helping babies sleep comfortably and safely the whole night through, meaning parents can get some much-deserved shut-eye as well. Our nursery essentials help parents create the best sleeping space for their baby and make sure their baby is safe and comfortable while asleep. Safety is a top concern for us – all of our products follow UK safety standards, meaning parents can have peace of mind at a time when safety is the utmost concern.


Correct Room Temperature

The correct room temperature is vital for creating a safe sleeping environment for a baby. Health professionals recommend the room your baby sleeps in should be maintained at 16–20°C. The Groegg, the colour changing digital room thermometer, is another clever innovation to help promote safer sleep for babies. The patented Groegg glows yellow if the room temperature is within 16–20°C. If the room temperature is outside this range, take action to cool or heat the room, or adjust the baby’s bedding or clothing.

gro eggs

Ollie the Owl - Light and Sound Sleep Aid

The perfect sleep companion playing 4 comforting sounds (Heartbeat, Rainfall, Static White Noise or Brahms Lullaby)

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Award Winning

Thanks to our fantastic products, we are one of the most awarded nursery brands

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Safer Sleep

We try to go above and beyond all relevant standards, even if they are optional...

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You can trust us

With over 15 years of expertise, we're helping make parenting easier!