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Changing the way mums and dads put their babies to bed for nearly 18 years

New Collection

New Collection

Our new Spring/Summer collection has arrived! New Grobags & Grorompers in wonderful new designs!


Our all in one bedding solution - the Groromper - is a one piece sleepsuit to be worn in bed in place of blankets or a duvet. The light jacquard fabric helps keep them warm throughout the night while the breathable mesh underarms ensure they don't get too hot.

Now available in a short-sleeve Scandi Harvest Dove and Scandi Harvest Pink Design!

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My Child Awards

My Child has awarded The Gro Company with an impressive eight awards for a range of products including: Grobag, Ollie the Owl, Groegg2, Groclock, and Swaddle Grobag. Browse the Gro Store to discover our wonderful award-winning products!

Award Winning Grobag

Our revolutionary baby sleep bag, the Grobag, is designed to keep your baby sleeping soundly which means more shut-eye for mum and dad as well.

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Martian Orla Kiely Grobag
Now From $39.98 Was From $79.95
Woodland Tales Grobag
Now From $44.97 Was From $74.95
Party Animals Travel Grobag
Now From $35.97 Was From $59.95

What should my baby be wearing to bed?

Unsure what your baby should be wearing? Use our guide to ensure you have the right type of clothing to help your baby get the perfect nights sleep.

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Award Winning

Thanks to our fantastic products, we are one of the most awarded nursery brands

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Safer Sleep

We try to go above and beyond all relevant standards, even if they are optional...

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You can trust us

With over 15 years of expertise, we're helping make parenting easier!