The Gro Story
The Gro Company is the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleepbags, and after amazing 12- hour slumber, the Grobag was born.
We carried out extensive research for 6 months before selling our first Grobag. This included a steep learning curve in relation to safety standards, overseas manufacturing, import and export, mail-order catalogue production, logistics, manufacturing and product design.
Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in a mere 5.
We believe in Social Responsibility
The Gro Company has always strived to ‘Do the Right thing’ whether it be through our robust ethical sourcing practices or excellent customer service. Not only do we have a commitment to safer sleep, but we strive to better the lives of parents and children alike.
Gro help your baby sleep, so you can too!
We strongly believe in reducing the number of families devastated by Sudden Infant Death Syndrome. As leaders in our respective fields, The Gro Company are committed to enabling safer sleep practices that can reduce the risk of SIDS occurring. Whether it be through fundraising, research, education or the best possible products; we are working together to help parents keep their babies as safe as possible while they sleep.
What should my baby be wearing to bed?
Unsure what your baby should be wearing? Use our guide to ensure you have the right type of clothing to help your baby get the perfect night sleep.