Top

The Gro Story

The Gro Company is the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleepbags, and after amazing 12- hour slumber, the Grobag was born. 

gro bags

Our research

We carried out extensive research for 6 months before selling our first Grobag. This included a steep learning curve in relation to safety standards, overseas manufacturing, import and export, mail-order catalogue production, logistics, manufacturing and product design.

Gro baby
cloud-illustration
cloud-illustration
cloud-illustration
cloud-illustration

Our results

Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in a mere 5. 

Gro baby
sun-illustration
sea-illustration

We believe in Social Responsibility

The Gro Company has always strived to ‘Do the Right thing’ whether it be through our robust ethical sourcing practices or excellent customer service. Not only do we have a commitment to safer sleep, but we strive to better the lives of parents and children alike.

Gro baby
moon-illustration
star-illustration
star-illustration
star-illustration
star-illustration
star-illustration
Gro Bag

Gro help your baby sleep, so you can too!

We strongly believe in reducing the number of families devastated by Sudden Infant Death Syndrome. As leaders in our respective fields, The Gro Company are committed to enabling safer sleep practices that can reduce the risk of SIDS occurring. Whether it be through fundraising, research, education or the best possible products; we are working together to help parents keep their babies as safe as possible while they sleep.

What should my baby be wearing to bed?

Unsure what your baby should be wearing? Use our guide to ensure you have the right type of clothing to help your baby get the perfect night sleep.

Award Winning Icon

Award Winning

Thanks to our fantastic products, we are one of the most awarded nursery brands

Safer sleep Icon

Safer Sleep

We try to go above and beyond all relevant standards, even if they are optional...

You can trust us Icon

You can trust us

With over 15 years of expertise, we're helping make parenting easier!