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The Gro Story

The Gro Company is the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after amazing 12- hour slumber, the Grobag was born. 

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Our research

We carried out extensive research for 6 months before selling our first Grobag. This included a steep learning curve in relation to safety standards, overseas manufacturing, import and export, mail-order catalogue production, logistics, manufacturing and product design.

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Our results

Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in a mere 5. 

Our research brought us into contact with The Lullaby Trust (formally FSID), the UK's leading SIDs research charity. We have worked with closely with The Lullaby Trust since 2000 and donated almost 1 million pounds towards safer sleep research.


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We believe in Social Responsibility

The Gro Company has always strived to ‘Do the Right thing’ whether it be through our robust ethical sourcing practices or excellent customer service. Not only do we have a commitment to safer sleep, but we strive to better the lives of parents and children alike.

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Our partners

Lullaby trust

Formed in 1971, The Lullaby Trust is the leading UK charity dedicated to the research and prevention of SIDS. The Gro Company have been working with The Lullaby Trust since its very beginning. During a partnership spanning over 17 years, The Gro Company have made a significant contribution to the vital work done by The Lullaby Trust, making a positive difference to the lives of thousands of families across the UK.

Lullaby trust

Friends of Buburi is run by four British nurses – Jo, Sallie, Noreen and Jackie, and provides financial and educational support to the Buburi Community Health Clinic. The money donated by The Gro Company has directly funded the building of the Buburi Community Health Clinic, which provides ante-natal care as well as treatment for malaria and HIV to families who otherwise would not be able to access life saving care.

Gro Bag

Gro help your baby sleep, so you can too!

We strongly believe in reducing the number of families devastated by Sudden Infant Death Syndrome. As leaders in our respective fields, The Gro Company and The Lullaby Trust are committed to enabling safer sleep practices that can reduce the risk of SIDS occurring. Whether it be through fundraising, research, education or the best possible products; we are working together to help parents keep their babies as safe as possible while they sleep.

What should my baby be wearing to bed?

Unsure what your baby should be wearing? Use our guide to ensure you have the right type of clothing to help your baby get the perfect night sleep.

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Award Winning

Thanks to our fantastic products, we are one of the most awarded nursery brands

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Safer Sleep

We try to go above and beyond all relevant standards, even if they are optional...

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You can trust us

With over 15 years of expertise, we're helping make parenting easier!