My Child Awards

My Child has awarded The Gro Company with an impressive eight awards for a range of products including: Grobag, Ollie the Owl, Groegg2, Groclock, and Swaddle Grobag. Browse the Gro Store to discover our wonderful award-winning products!



For Adventures, for dreams...all in one bedding solution for wriggly toddlers

Changing the way mums and dads put their babies to bed for nearly 18 years

Twit-twoo cute!

Ollie the Owl is ready to cover the night shift!

Our favourite sleep companion now has a whole family of night owls to keep your little one sleeping soundly, with the newborn Grobags and Swaddle Grobags suitable from ages 0 to 36 months.

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Ollie the Owl Range

Award Winning Grobag

Our revolutionary baby sleep bag, the Grobag, is designed to keep your baby sleeping soundly which means more shut-eye for mum and dad as well.

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What should my baby be wearing to bed?

Unsure what your baby should be wearing? Use our guide to ensure you have the right type of clothing to help your baby get the perfect nights sleep.

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Award Winning

Thanks to our fantastic products, we are one of the most awarded nursery brands

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Safer Sleep

We try to go above and beyond all relevant standards, even if they are optional...

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You can trust us

With over 15 years of expertise, we're helping make parenting easier!